The Top Reasons People Succeed in the Référencement Industry

Everyone knows you can improve your ranking in Google by increasing the number of links pointing to you from high-quality sites.



One-way links, from the resource box of your articles and two-way links, from reciprocal link exchanges, count toward your link popularity.

However, the common mistake that many webmasters make is to promote a link to only their home page using the same anchor text, such as the name of their site that may have a keyword they are targeting.


Some SEO experts believe Google may disregard a site that has too many links pointing to its home page with the same anchor text. The experts recommend varying the anchor text and having links point to other pages of your site.

Google is good at detecting duplicate content and your site may end up in it's Supplemental Results, which doesn't deliver the same amount of traffic that their main search results does.

Imagine the extra work involve with manually submitting your articles each with a resource box that links to different keywords and urls. How about when you request link exchanges with other sites?

Fortunately, various article and directory submitters recognize the importance of varying your title, descriptions and links and have features that allow you to rotate random variations before you submit your site info to the directories.

Unfortunately, you'll still have to think up the different keyword tiles and descriptions to input into these submitters.

Whether you promote your site using manual or automated means, don't be lazy, write various titles and descriptions for different pages of your site. It will slow you down, but it will be worth it in the long run.

Copyright © 2007 by Leroy Chan

If you want to utilize SEO to increase your website rankings within the major search engines, I must state that Google Analytics is not something you should consider utilizing for SEO. Google Analytics is flawed even with its ease of usage and tools.

Firstly, Google Analytics utilizes "page tagging technology" and this particular program can only record information on browsers which execute JavaScript. These types of browsers will never execute JavaScript in your source code. Google Analytics is wonderful at tracking visitors but Google Analytics is flawed when it comes to reporting spider behavior.

If you want to make the most of your SEO techniques, you need to understand when a spider comes into the picture, what pages the bing spiders are asking for and when they will come back. This information is very much needed so you can launch new pages as well as set up great internal links while prioritizing your changes with your source code. You must keep in mind that tracking spiders are as important as tracking your visitors to your website.

Google Analytics is very much relied on by numerous SEOs. I would recommend utilizing log file analyzers as compared to Google Analysics. Log file analyzers oppose page tagging with technologies directly behind web analytics. Particular tools do indeed rely on log files which are using coded server logs to mine the information. The requests for files on your site are recorded with the IP address, referral sting and user agents. This is of course more work however; the data you will get back makes it worth the effort.

Log analysis allows you to build filters. Google Analysics does attempt to address this however; Google Analytics lacks the control which you have. You are not allowed to upload log files with Google Analytics as with other applications.

You will need to check reports as well as access them online. Google Analysics does not make this accessible and offers no way of archiving your data. Google has full control over your particular data period. If Google changes the style of reporting or the interface, you will then be stuck with whatever Google gives you. If you think about it, do you want Google to have control over your website as well as your visitors? Of course you don't therefore, do not give Google that particular power which you should retain in the first place.

It sounds as if I'm on a rampage about Google, I'm here to state I am not however if you are looking to make the most with analytics, you should utilize multiple tools. Where I'm stating that Google contains many flaws, I will also state that Google Analytics is not overall a useless tool but if you want a tool which addresses the serious needs of your business marketing needs, Google Analytical is not for you.